Definitive guide to local citation building

Breton Towler
May 16, 2024

4 min read

Share this post
Definitive guide to local citation building
Table of Contents

Local citation building is a vital strategy for any business aiming to boost its online presence and local search visibility.

Our guide will take you through the intricacies of local citations, from understanding their significance to mastering the art of effectively building and managing them.

Whether you’re new to local SEO or looking to refine your strategy, we’ll support you with the knowledge to improve your business’s digital footprint.

Let’s explore how local citations can help propel your business to the forefront of local search results.

What are local citations?

Local citations are online mentions of your business’s name, address, and phone number.

You can find these mentions across various platforms, including directories, websites, social media, etc. They are crucial in verifying the legitimacy of your business to search engines like Google.

Here are some examples of local citations:

  • Business directories: Listings on directories such as Yelp, TripAdvisor, Yellow Pages, and the Better Business Bureau, providing essential business information and sometimes reviews.
  • Social media profiles: Your presence on platforms like Facebook, LinkedIn, Instagram, and X, which often include your contact details and other relevant information.
  • Local business websites: Mentions on local chamber of commerce sites, business associations, and community hubs, usually featuring your business's name, address, phone number, and sometimes a website link.
  • Google Business Profiles: Critical for local SEO, these listings appear in Google Maps and search results, offering comprehensive business information.
  • Review sites: Platforms such as Google Reviews, Yelp, and sector-specific sites where your business is listed with customer reviews and ratings.
  • Local blogs and news sites: Articles or mentions in local media that include your business name and contact information.
  • Local online forums: Discussions in forums or community groups where your business is mentioned or recommended.

Why do local citations matter to SEO?

Ensuring local citations are implemented is essential for SEO, especially for optimising local search results.

They act as a critical ranking factor, allowing search engines to evaluate your online presence and legitimacy.

By gathering detailed information from these citations, search engines can assess your relevance to user searches.

Consistent and accurate citations across the web enhance your credibility, improving your search rankings and online visibility.

This makes it easier for potential customers to find you, further highlighting the importance of managing your online presence through local citations.

Local citations boost your online visibility for potential customers.

The types of local SEO citations

Local SEO citations are categorised into two types: structured and unstructured, each playing a role in boosting your online visibility.


Structured citations are listings of your business information in a standard format on directories and platforms that collect and organise data.

They typically include your business name, address, and phone number (NAP), and sometimes additional details like your website URL, business hours, and service categories.

You’ll find structured citations on directories such as Yelp, Google My Business, and LinkedIn.

These platforms ensure your details are consistently presented, aiding search engines in indexing your information, which can significantly impact your local search rankings.


Unstructured citations are mentions of your business in a non-standard format, found on platforms not solely listing business information.

These can be casual mentions in newspaper articles, blog posts, social media, or community discussions.

Citations that are unstructured add diversity to your online presence and credibility, helping to boost your visibility and local search rankings.

They signal to search engines the relevance and popularity of your business within a geographical area.

What is local citation building?

Local citation building involves ensuring your business is listed accurately and consistently online.

It’s about more than just adding your business to new platforms — it’s crucial to maintain and update existing listings.

Correct and consistent information across the web helps customers find you more quickly and improves your search result rankings.

How to build local citations effectively

We’ll now look at the best practices for creating, managing, and optimising your local citations to improve your SEO efforts.

Optimise your Google Business Profile

Focusing on your Google Business Profile is essential for local search visibility. Keep your business information accurate and up-to-date, including your name, address, phone number, operating hours, and services.

Your GBP significantly influences how your business appears online, making it a key element in local citation building. Accurate information helps your business be found more easily and appear reliable online, so keep on top of any changes.

Use data aggregators

Data aggregators distribute your business information across the web, playing a crucial role in local citations.

Submitting your details to these aggregators ensures a broader, more consistent online presence, which is essential for strengthening your local SEO.

Send information to important sources

Identify directories and sources relevant to your industry and location. Submitting your business information to these platforms can improve your search visibility and attract niche and local audiences.

Don’t forget to submit to popular sites

With their vast user bases, sites like TripAdvisor and Yelp can significantly increase your visibility.

Accurate listings on these platforms can attract a wider audience, a vital step in your citation strategy.

Encourage reviews

Reviews can significantly improve your local SEO. Encourage satisfied customers to leave feedback on your Google Business Profile and other platforms.

Use Google

Regularly search for your business online to find new citation opportunities. Claiming and optimising these listings can strengthen your local SEO.

Social media

Active social media profiles can act as citations. Ensure your information is consistent across all platforms to support your SEO efforts.

Help customers find your business through popular social platforms.

How often should I check my citations?

You should aim to review your citations every three to six months to ensure they remain accurate and consistent.

This regular maintenance involves updating any changes in your business details and rectifying inaccuracies.

Staying vigilant in this process helps keep your online presence reliable and up-to-date.

How Mirador Local can support you

Mirador Local helps businesses manage their Google Business Profile and ensure NAP (name, address, and phone number) is consistent.

Our platform simplifies your online presence management, keeping your information consistent and updated.

Local citation building requires ongoing attention. With Mirador Local, you can streamline your Google Business Profile, ensuring your business stands out in local search results.