The Local Lift Podcast - Navigating GA4, UTM Parameters, and Privacy in Marketing with Stacey Cooper

Gerry White
February 13, 2024

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The Local Lift Podcast - Navigating GA4, UTM Parameters, and Privacy in Marketing with Stacey Cooper
Table of Contents

The podcast

In this episode, we delve deep into the world of analytics and marketing with Stacey Cooper, a seasoned analytics expert. Join us as we explore the latest trends in analytics, the significance of GA4 (Google Analytics 4), the power of UTM parameters, and the evolving landscape of user privacy.

Stacey sheds light on the crucial role of data in modern marketing strategies, emphasizing its impact on both global and local marketing efforts. With her wealth of experience, she discusses practical approaches to leveraging analytics tools to optimize marketing campaigns, enhance user engagement, and drive conversions.

We uncover the intricacies of GA4, exploring its advanced features and functionalities, and how businesses can harness its capabilities to gain deeper insights into user behavior across various digital platforms. Stacey also shares valuable insights on effectively utilizing UTM parameters to track campaign performance and measure ROI accurately.

In today's data-driven world, privacy concerns are paramount. Stacey provides invaluable advice on navigating the complexities of user privacy regulations while still harnessing the power of data to inform marketing strategies ethically and responsibly.

Whether you're a seasoned marketer or just dipping your toes into the world of analytics, this episode offers actionable insights and expert perspectives to help you stay ahead in the ever-evolving landscape of digital marketing. Tune in to gain a deeper understanding of analytics, GA4, UTM parameters, and the vital role they play in shaping successful marketing campaigns.

About Stacey & Sharper Digital

Stacey is a digital analytics freelancer and trainer specialising in GA4, and you can find her website at