Independent Builders Merchant Group (IBMG) stands tall in the building materials industry, operating across 196 locations. Ensuring seamless and consistent information across all Google business profiles is no small feat. To tackle this challenge, IBMG turned to Mirador, a powerful digital tool designed to streamline local business profile management.
With 196 locations, managing Google business profiles efficiently was a daunting task for IBMG. They faced significant hurdles in maintaining up-to-date and accurate information, including operating hours, addresses, contact details, and customer reviews. Discrepancies and outdated information risked customer dissatisfaction, missed business opportunities, and a weakened brand image. IBMG needed a robust solution to centralise and simplify the management of all these profiles.
Mirador provided the perfect solution for IBMG’s needs. The platform's centralised dashboard allowed for seamless management of multiple Google business profiles. Key features included:
The integration of Mirador was smooth and swift. IBMG seamlessly incorporated Mirador into their operations without disrupting daily activities. The user-friendly interface required minimal training, allowing the team to quickly adapt. Data from existing profiles were migrated effortlessly, ensuring continuity and immediate improvement in profile management.
The impact of implementing Mirador was immediate and substantial. IBMG saw a dramatic reduction in the time and effort needed to manage their Google business profiles. Key outcomes included:
By leveraging Mirador, IBMG successfully navigated the complexities of managing multiple Google business profiles. The partnership with Mirador not only simplified profile management but also enhanced customer experiences and business outcomes. IBMG exemplifies how digital tools can revolutionise operational efficiency and customer engagement in a large, multi-location business. "Not only are the features great, but the team behind it can’t do enough to make sure everything is working as it should and are quick to respond when you need them!"
“Mirador has saved us hours of work each week and is such an easy tool to use when managing multiple Google listings. As a company, we have multiple brands, locations, and specialisms, so being able to group locations based on this for quick and easy bulk updating or posting is a great help. Having all updates, reviews, and questions in one location saves us hour of work, with templates making it so easy to respond to things. The posting tool has helped us immensely with our content strategy, to utilise more advertising space in an efficient way.
Not only are the features great, but the team behind it can’t do enough to make sure everything is working as it should and are quick to respond when you need them!
Overall, bringing in Mirador to our business was an inspired move, as not many tools can cope with the complexity of our business, but this does not disappoint!”
Alice Robinson, Group Digital Marketing Manager